A secondary school classmate reached out to me for my WhatsApp contact on social media and followed up with a well-crafted message about starting a brand, suggesting that my patronage would help build their dream brand. I was excited about the idea and welcomed it, expecting to receive product photos. However, the photos never arrived.
Weeks later, I ran into my classmate at a grocery store where a friend of mine manages. When my classmate mentioned the product idea, thinking I had not responded to her yet, I reminded her that I was yet to receive the photos, showing her our whatsapp chat as proof.
My friend who manages the shop asked about the “product” out of curiosity in a conversation with all three of us ladies present. And, instead of my classmate sharing product details or photos, she suggested getting her contact information from me. I was taken aback.
In an example as this, you would usually find me assisting by directing the conversation to favor my classmate. However, she is a sales lady, so I wanted to respect her reason for not going for it immediately.
The question I asked myself was, why didn’t she take my friend’s contact directly or immediately by asking? Clearly, my friend is a potential customer and would buy. My classmate would not struggle with trust and credibility from my friend because of me.
This experience reminded me about the essence of paying attention to cues and non-verbal language in sales and every conversation of life or profession.
As entrepreneurs and salespeople, we often overlook these subtle hints and lose potential clients.
In this scenario, I expected my classmate to:
1. Respond promptly to my friend’s query.
2. Share product evidence or photos.
3. Ask about my friend’s interests or product preference.
To smash your sales goals this this week and the second half of the year, do well to remember these three things:
🌼 Be proactive
Every inquiry or curious remark is a potential sales clue. Follow up and don’t sleep on it.
🌼 Pay attention to comments and non-verbal language.
These can reveal hidden opportunities.
🌼 Potential customers are everywhere
Be prepared to engage with prospects in any setting.
Some of the cues and hints we miss are in relationships, personal and professional settings. It happens to all of us sometimes. Once you become conscious and guided by paying attention to conversations, actions, and inactions, you are one step ahead of being proactive and taking charge of situations.
Wondering if you can sell or be an expert at selling anything? Let role plays be a companion, pay attention to conversations and cues(verbal and non-verbal).
Enjoy July as we end the month being more aware and showing up.
Happy Selling and Happy New Week! 💜
By being more attentive to these cues, you can increase your chances of closing deals and building successful relationships with clients.
❤️adubia








